Fake merch, real London love.
The Concept
London souvenirs are terrible. Union Jack everything, "Mind the Gap" mugs, and Big Ben keychains. Where's the merch for people who actually live here?
LondonShop.ai is a mock e-commerce store with the kind of London merchandise that locals would actually want.
What I Built
A full e-commerce frontend featuring:
- Original London-themed product designs
- Clean, modern shopping experience
- Local references that tourists wouldn't get
- Ironic takes on London life
Stack: Next.js, Tailwind CSS, Mock backend
Key Learnings
1. E-commerce UI patterns are well-established
Product grids, filters, cart flows — users expect certain patterns. Creativity in visuals, convention in UX.
2. Product photography sells
Same product, better photo = more perceived value. Even for mock products, investing in presentation matters.
3. Niche beats generic
"London merch for Londoners" is more interesting than "London souvenirs." Specificity creates connection.
Agent Quick Start
# London Shop
Mock e-commerce for local-friendly London merch.
## Features
- Product catalog
- Category filters
- Cart functionality
- Checkout flow (mock)
## Stack
Next.js, Tailwind CSS
## Product Categories
- Apparel
- Home goods
- Accessories
- Prints
## Links
- Repo: https://github.com/sergiopesch/london-shop